First-of-a-kind interactive manga where the audience can affect the outcome of the manga. A powerful combination of interactive content and generative AI let Singapore know, that CUPRA is ready to roll. CUPRA Singapore embarked on an innovative campaign by using our platform to blend AI with storytelling, producing a series of Manga featuring CUPRA cars.

This creative approach not only boosted engagement but also expanded their follower base, resonating with the audience and showcasing our platform’s utility in creative media integration.

1. Why Did We Need to Use AI?

CUPRA Singapore encountered the challenge of building brand awareness and expanding its follower base without actual car units available for sale. With prior content focused mainly on aftersales failing to generate engagement or growth, the objective was to find an innovative approach to capture audience interest and increase brand recognition in Singapore's competitive market.

2. What Strategy Did We Use?

The CUPRA Manga Campaign employed an innovative strategy that combined AI with interactive storytelling. By utilising SPARK technology, the campaign produced a five-part manga series where readers could actively influence the storyline, immersing them deeply in the narrative.

This strategic shift from conventional content aimed to not just capture attention but also nurture a vibrant online community aligned with CUPRA's brand values and vision.

3. What Were the Results?

The campaign achieved its goals, resulting in a notable increase in engagement and follower growth on social media platforms. The interactive manga series successfully captivated the audience, forging a strong brand connection and showcasing the effective use of SPARK technology in creative storytelling.

CUPRA Singapore: https://www.instagram.com/cuprasingapore/