1. Pushing the boundaries of culinary photography and event coverage during the Hennessy Paradis launch.

In order to create conversation on Hennessy Paradis Imperial, we collaborated with DC Restaurant to create a parallel between the attention to detail that goes to DC’s cuisine and the luxurious HPI.

2. Expanding on our method of familiarity 

Drive familiarity and trial for the prestigious Hennessy Paradis Imperial via exclusive menu at DC Restaurant.

3. How did we do it?

Content-centric social media campaign leveraging on various Instagram and Facebook ad formats as well as PR and optimized video content.

The collaboration with Hennessy elevated the restaurant to new heights and league of its own. – Chef Darren Chin

Our results:

• 600k impressions with 200k PR value from media attention
• HPI covers during the campaign

The campaign over-delivered on all performance metrics, making splash in the Malaysian market.