1. Introducing AMY™, the virtual assistant, designed to help you with your credit card related enquiries.

AMY, the acronym for AmBank Malaysia, was integrated into AmBank’s AmOnline mobile banking application - enabling customers to make enquiries and get immediate responses through a 24/7 chatbot.

2. Our goal called for user sign-ups

Create awareness, educate users about the service and drive user sign-ups and App Installs targeting AmBank Customers.

3. How did we achieve this? 

Using the tagline Easy, Simple and Fast throughout the communication and reminding users about the features AmOnline has to offer. We targeted both AmBank and non-AmBank customers through social media platforms. We also created branded content to further educate the audience on AmOnline services.

We targeted AmBank customers by using Custom Audiences, Retargeting AmOnline website visitors and creating look-a-like audiences and entice the audiences to download the app. Branded content was also used to further educate the mass audience.

With this fresh communication approach we are changing the way people perceive AmBank.